Discovering Our Identity

Monkey looking in mirror

October 1, 2019 • Mike Clifford • ECHO Digital, ECHO Digital, Zoos + Aquariums

It’s hard to be all things to everyone, so as a Zoo, who are we and what can we do better than anyone? Lochlan Wooten and Christie Vondrak at Riverbanks Zoo and Garden discussed how they embarked on a journey to discover who they are. They shared lessons learned and what positive impact looks like for their organization.

5 Key Points

1. Why Change?

Discovering the mission and launching a process to spark change.

2. How To Dive In

Take a deep dive into a SWOT Analysis and including more voices.

3. Define Our Identity

What makes us unique?

4. Invest In Your People

To create great connections, we must start internally.

5. Key Results

Learning valuable lessons throughout the process of change.


Each month, ECHO Digital is hosted to create opportunities for passionate zoo professionals to connect with innovative ideas from outside the zoo field as well as with other zoo colleagues around the country. To join the next ECHO Digital, email us at